Personal and Social Responsibility

Advertising Responsibly

Learning Target(s):

Think critically, creatively, and reflectively to explore ideas within, between, and beyond texts.
Recognize and identify the role of personal social, and cultural contexts, values, and perspectives in texts.
Transform ideas and information to create original texts, using various genres, forms, structures, and styles.

Each advertisement has its own objective and audience and, in general, they fall into three categories - informative (tell you about a product), persuasive (convince you to use a product), or reminder (keep a product in your thoughts). Companies use a variety of techniques to share their ideas, and recent studies have shown that advertising is responsible for self-esteem issues, objectification of women, stereotyping of gender roles, the LGBTQ2+ community, and obesity in children.

This assignment will look at stereotyping, discrimination and teen targeted advertisement; you will have an opportunity to create your own anti-discrimination ad.