5.1 Persuasion Around You
Literary Devices and Persuasion
Literary devices are often used in persuasive writing to get your attention. They are used in advertising because they make information more memorable. If you can remember the name of the product, then the hope is you will buy it.
|
Let's look at the examples from the previous page (shown here in the right column). Onomatopoeia is commonly used. Onomatopoeia is a word that makes the sound of the action or object. E.g. Crunch! Munch! Wow! These words described the taste of Crunchies. Alliteration is often used in the name of products and in the advertising. Alliteration is using words that start with the same sound near one another in a phrase or sentence. E.g. They give their furry friends Fluffy Flakes. Can you find the other one?
Metaphors are used too. A metaphor is a direct comparison between two things. See if you can find this one on your own. A simile is a comparison that uses like or as. See if you can spot them. |
"Crunch! Munch! Wow! The taste of Crunchies is like the best party your mouth ever had. Pour Crunchies into a bowl and enjoy them now." "We guarantee the lowest prices in town on everything you need. Come on down before our selection runs out." "Do you love your pet? Then do what good pet owners do. They give their furry friends Fluffy Flakes." "So many people are working so hard and feeling stressed out. It's time for a break. Chill out in Chilliwack for your next vacation." "You are a star and you deserve to be treated like one. Come down to the Winning Spa and get pampered seven days a week." "The Canadian government should bring back the penny. Pennies have been in our country since 1858. Throwing them away is like throwing away a part of our Canadian culture. We must demand the government make a change with our change." |
Complete the Literary Devices and Persuasion Sheets (Literary Devices & Persuasion, Onomatopoeia & Persuasion, Alliteration & Persuasion, Metaphor/Simile & Persuasion).