5.2 Persuasive Techniques

Plain Folks & Snob Appeal

Plain Folks

This is when the people used in ads (usually actors) look like everyday people. The idea is to show that this product is something that everyone would use.

E.g.  A plain oat cereal ad has a commercial where the whole family is eating breakfast together. It's something the viewer can relate to.

Snob Appeal

This is when people in the ads are made to look like they have a lot of money. They look beautiful and bold. The idea is to portray the people using the product as being part of an elite group.

Look at the video below. Are they using a snob appeal or plain folks technique?

Here you will find the: Answer Snob appeal