5.5 Elements of Persuasion - Convincing Reasons

Appeal to the Mind

Emotional appeals can draw people in, but their minds are still looking for the reasons behind your claims. They want proof. They will want to know the facts and hear your evidence before they will believe you.

Find quotes from well-respected experts in that field of study. Give statistics from the latest research on the topic. This kind of information will appeal to the logical mind.

E.g. A recent study by Harvard university has found that regular daily exercise can improve a person's mood. They recommend 35 minutes a day for at least five days out of the week.

E.g. Leading climatologist Jean Jouzel says it is not too late solve our climate change problems. But, he adds that we must act now.

Do the assignment, Heart & Mind.