5.10 Create a Cereal Box - Part One

Target Audience

You need to decide who you want your audience to be. Are you making cereal for children? Are you making cereal for adults? What kinds of ingredients and flavours are children attracted to? What kind of ingredients and flavours are adults attracted to? What kind of images attract each group?

Cereal aimed at children is often created with a lot of sugar and toy treats. Cereal created for adults often highlights how it is good for your health.

You could also target a specific group like athletes, scientists, artists, or monsters, etc.

To help you target your audience, think about their needs and wants. How can you make your cereal meet their needs? For example, in the video you watched earlier where kids presented their cereals, the students all offered benefits that their specific audience would want. For parents, there was a cereal that made kids quiet and a cereal that gave them money. For kids, there was a cereal that would help kids find gold and another that would help kids deal with bullies.

Go to your Persuasive Writing Journal and do Journal #10: Cereal Psychology.