5.12 Create a Cereal Commercial

Create a Commercial Assignment

Yes! You have finished making your cereal box, and now it is time to tell the world all about your magnificent creation. You need to make a video recording of yourself to submit to your teacher.

In your video, you need to:

1. Address your specific target audience (Dear Parents, Kids!)

2. Have a hook sentence that draws your audience in. It can be a question, a short story, scenario or interesting statement

3. State your position (You need to buy this awesome cereal because...then include its special properties.)

4. Use persuasive language  and techniques to sell your cereal

• Remember vivid verbs and active adjectives
• Have convincing reasons for people to buy your cereal
• Share the benefits for your audience

5. Tie in the book to your cereal, explain the connection, and/or use a quote from the book.

6. Highlight the prize in the box.

7. Conclude by restating your position.

You want your commercial to be at least 40 seconds and no more than one minute and 30 seconds long.