Assignment 4.4: Pitch for Change Campaign

2. Advertising Responsibly

Each advertisement has its own objective and audience and, in general, they fall into three categories. 

1.  Informative (tell you about a product) 

2.  Persuasive (convince you to use a product) 

3.  Reminder (keep a product in your thoughts). 

Companies use a variety of techniques to share their ideas, and recent studies have shown that advertising is responsible for self-esteem issues, objectification of women, stereotyping of gender roles, the LGBTQ2+ community, and obesity in children. 

This assignment will look at stereotyping, discrimination and teen-targeted advertisement; you will have an opportunity to create your own anti-discrimination ad.