5.2 Persuasive Techniques: Persuasive Techniques

5.2 Persuasive Techniques

Persuasive Techniques

Pssst! Hey, you! Yes, you! Read on to find out about some of the many techniques used to persuade people.

Think about when you watch TV or listen to the radio. You will notice a number of commercials where the people seem to be talking directly to you.

That's what they are hoping for! They want to feel up close and personal with YOU. They want to create a connection to you...and all the other millions of people tuning in.

So they use the second person point of view.

E.g. Are you feeling tired? You need to visit the Winning Spa.

E.g. You need to come down now before this amazing sale ends!

"You" grabs your attention and feels more personal.

Read over the next pages to find out about common techniques that are used on purpose to persuade you in advertising.