Focus on Benefits for Target Audience

When you do your commercial, focus on the benefits the audience will get from having your cereal. Think back to the video of grade 4 and 5 students presenting their cereal.

The first presenter, Meha, addressed a common problem that adults face: noisy children. Her cereal offered a solution! Children who eat her cereal become quiet. For parents, the target audience, this would be seen as a big benefit.

Remember, you can be creative. Your benefits don't all need to be real. They can relate to the novel or book you chose or even specific needs/wants of characters in the novel or book.