Assignment 4.4: Pitch for Change Campaign: Advertising Responsibly

Assignment 4.4: Pitch for Change Campaign

2. Advertising Responsibly

Each advertisement has its own objective and audience and, in general, they fall into three categories.

1. Informative (tell you about a product)

2. Persuasive (convince you to use a product)

3. Reminder (keep a product in your thoughts).

Companies use a variety of techniques to share their ideas, and recent studies have shown that advertising is responsible for self-esteem issues, objectification of women, stereotyping of gender roles, the LGBTQ2+ community, and obesity in children.

This assignment will look at stereotyping, discrimination and teen-targeted advertisement; you will have an opportunity to create your own anti-discrimination ad.