Communication

ASSIGNMENT 5: Ad Campaign

Learning Target (Curricular Competencies):

  • Think critically, creatively, and reflectively to explore ideas within, between,
    and beyond texts. 
  • Recognize and appreciate how different forms, formats, structures, and features
    of texts enhance and shape meaning and impact

How are companies and advertisers using social media to promote products and services?

After looking at the Old Spice campaign, you will research an ad campaign of your choice.  You will compile your information into a similar presentation.

Research on online ad campaign and explain how social media is used.  Evaluate the effectiveness of their online promotion.  What tools were used in the campaign? Was the message clear?  Do you believe the target audience was reached? Discuss the globalization of the media industry.

Choices of campaigns to follow:

  • Hank and John Green:  These brothers started recording daily videos to each other that have since turned into a nerd fighter movement.  They have banded together with other self-proclaimed nerds.  John is an author of well known books like Looking for Alaska and The Fault in Our Stars.
  • The 2012 Super Bowl commercial leak of the Ferris Bueller parody commercial
  • American Airlines launched a thirty-day promotion; #deal130
  • Canada 150 -  Turning 150 years old prompted a number of Canadian businesses to temporarily rebrand:  Participaction; KFC; Molson's, to name a few.
  • Virgin Mobile launched an entire campaign based on a fake celebrity couple that they created.
  • Starbucks has launched several successful online campaigns
  • Find your own and discuss with your teacher

Task: 

Give a history of the campaign.

  1. Give examples from the campaign.
  2. Describe how social media was used.
  3. Explain how the campaign was successful or unsuccessful.
  4. Discuss the globalization of the media industry.
  5. Present in 5 slides (minimum)

Assessment:  Below you will find the exemplary criteria used to assess the assignment.  

Learning Target: (Exemplary 6/6): Exemplary comprehension of the task and clear accomplishment of the objective. All parts of the task are included with specific details. Exemplary visual presentation.

Written Expression:  Exemplary (6/6):  Sentence structure and vocabulary are varied, skillfully written, and carefully chosen.  Work has been proofread and there are few or no errors in spelling, capitalization, punctuation, and grammar.  Content contributes to the central idea and makes insightful connections with logical organization.

Submission: 

Use the "2.5 Ad Campaign" link on the main page of this section of the course to upload your assignment to your teacher for marking.