ELA11, CSS, Cizeron

Looking closely at each ad, reflect on the questions below.  

 1.      Who is the target audience of the campaign?

2.       How is discrimination or stereotyping used to push the campaign?

3.       What is the underlying message of each ad? 

The video below "The Merchants of Cool" is about the impact and effectiveness of advertising.

*WARNING* There is some explicit language in this documentary.  Watch with care.

Create a brainstorm that shows the ads that impact you; the ones that make you laugh, feel, the jingles that get stuck in your head. To each entry attach an idea of how this could be targeted directly to you as a young consumer.