The product is off topic or difficult to understand
0 points
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Not yet - Your product is unacceptable An attempt was made, The product does not demonstrate an understanding or the purpose. Significant information is missing; layout is inappropriate
1 point
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Almost - inadequate product is incomplete and unclear Product doesn’t address audience or purpose. Details are irrelevant or missing. Some visual support, but lacks balance. Name and supporting text are weak or missing; visuals less than acceptable. Numerous errors interfere with meaning
2 points
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A pass - Your adequate product is minimally acceptable Weak sense of audience and purpose. May contain irrelevant details or some details may be missing Lack of organization and balance Name, supporting text, and visuals may be weak or missing. Numerous errors, gaps are present
3 points
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Good - Your competent product is acceptable Product has some sense of audience and purpose. Some details may be missing or repeated. Organization is present but may lack balance. Acceptable cereal name and supporting text with some elements emphasized A number of errors, some gaps present
4 points
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Great - Your effective product is clear, organized, and well designed Product has a sense of purpose and audience. Includes most significant details. Layout is balanced and logically organized. Appropriate Name and supporting text with some elements emphasized. Effective visuals add to the product. May contain a handful of minor errors or gap
5 points
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Wow - Your superior product is thoughtful, creative and well designed. Product has a clear purpose and sense of audience. Includes significant and relevant details. Layout is balanced and logically organized, Effective use of titles and headlines; important elements are clearly emphasized. Strong visuals add to the product. May contain some minor errors
6 points
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