5.12 Create a Cereal Commercial

Focus on Benefits for Target Audience

When you do your commercial, focus on the benefits the audience will get from having your cereal. Think back to the video of grade 4 and 5 students presenting their cereal.

The first presenter, Meha, addressed a common problem that adults face: noisy children. Her cereal offered a solution! Children who eat her cereal become quiet. For parents, the target audience, this would be seen as a big benefit.

Remember, you can be creative. Your benefits don't all need to be real. They can relate to the novel or book you chose or even specific needs/wants of characters in the novel or book.