5.4 Advertising Language
Task:
For this assignment, you will create a contemporary advertisement to promote Swift's A Modest Proposal message. Your target audience will be the parents of the children in the essay.
Your advertisement will include:
- A slogan using one (or more) of the techniques learned in the previous lesson.
- A clear message
- An image to accompany your slogan that is appropriate to the message and the audience.
Assessment: Below you will find the exemplary criteria used to assess the assignment.
Learning Target: Exemplary (6/6): Exemplary comprehension of the task and clear accomplishment of the objective. Student clearly shows how advertising language and imagery are used to persuade. Student demonstrates how literary elements, techniques and devices enhance and shape meaning and impact. Student refines texts and image to improve their clarity, effectiveness, and impact. Student transform ideas and information to create original texts, using various structures and styles.
Visual Design: Exemplary (6/6): Exemplary use of significant and relevant details from the source to create an engaging and visually appealing contemporary advertisement. Images, sentence structure and vocabulary are varied, skillfully written, and carefully chosen for impact and effectiveness.
Estimated Allotted Time: 45 min. to 1 hour
Submission: "5.4 Contemporary Advertisement"
This is where you will upload your assignment to your teacher for marking.
You will upload the file (.docx, .pdf, .png, .ppt, etc.) containing your assignment.
Name the file with your name and the title. eg. Sally Brown Contemporary Advertisement
- Click Add submission.
- Upload the file containing your assignment under File submission.
- Click Save changes.
OR provide the shareable link from your Google drive in the online text box.